Our Brand

Our primary logo is in the horizontal form, including both our name and our stag symbol. We have three versions of our logo – black, white and red.

Black - White - Red

We also have a vertical version that is a secondary choice, but might be better for branding clothing or headed paper templates, for example.

Black - White - Red

We have developed a clear set of brand guidelines to support all of our communication and marketing activity. It includes our Editorial Style Guide as well as our Tone of Voice and Key Communication Messages. The July 2025 edition is our most recent version.

It’s important, yet easy, to ensure what our members see from us is consistent and on brand. It helps them instantly recognise our communications and be familiar with us.

You don’t have to be a designer to do some simple things and get it right. Our Looking Good guide is a great place to start!

Changing how we write is often more impactful than how we look. It can really help us portray the sort of organisation the Union is and help us feel very different from the University. The Union is a fun place to be!

Sounding Good has some tips to help you improve your communications and help people enjoy reading it.